Vague currents swirl about. I'm between things, in a weightless apogee of the summer solstice and its aftermath. I'm waiting for what's coming to materialize, and for the ways to talk/write these changes will require. In the meantime, I'm struck by our push to turn ourselves into Brands. It's curious that as I begin to find shreds of what may be an individual me, I'm hit by the ways we fight this process off and insist, strive, push onto ourselves and anyone who will listen, that we are something else. Persona, character, stereotype, brand; these are all ways to sidestep finding who we are, and projecting something false. This is tied with the perceived, "