Sick as we are, finding further bad news of our diagnosis and prognosis at every turn; we look to innovation, creation, and change for some way to turn back the clock, or at least carve out some detour from the horrors we see in our path. This is understandable. Predictable. But is it good or right that we take our hunger for a way out on face value and accept every nostrum flung our way that has some claim to make a difference? Does any of it matter? Is it a question, like so many others, of attitude?