Confronted with a recalcitrant reality we all want to measure. In measuring we seek control. In the evidence of the failed metrics of others who came before us we see a challenge to do better. Our method will work! How? The issue is in scaling, a matter we are confronting on all sides as we run into limits that have been ignored. We can't bake a cake or make a box without measuring. At least that's what we believe….
Measure
Measure
Measure
Confronted with a recalcitrant reality we all want to measure. In measuring we seek control. In the evidence of the failed metrics of others who came before us we see a challenge to do better. Our method will work! How? The issue is in scaling, a matter we are confronting on all sides as we run into limits that have been ignored. We can't bake a cake or make a box without measuring. At least that's what we believe….