Reciprocity and regard, terms that are elements of respect. Economics tries to quantify motivation as a transaction by which a transfer of money signifies a mutually beneficial exchange. It is intended to equalize competing and disparate modes of motivation by reducing them to an agreed upon means of exchange. Economics has led us astray in a number of ways by its compulsion to reduce. Prowling through complex systems with the machete of reductivism concentrates power at the cost of inflicting permanent damage. Here it is no different. We've been habituated to actually believe this reduction to a lowest tolerated common denominator. In actuality our motivations, as creators, makers, servers; as well as; audience, user, client; are much richer and more complex than can be reduced to a cash equation.