Yet another headline on “Why we beat the Neanderthals!” It reflexively followed the common assumption behind most people’s view of evolution, especially human evolution – even from those who claim to fully “buy-in” to Darwin’s implications. – They all still seem to see evolutionary success as a way for good to be rewarded. They may couch, “good” as crafty, or violent, as easily as others may use terms that describe more conventional virtues; but in the end, evolutionary success is still seen as a reward.